Hair Care Content

 My new content on loreal Throughout the Covid-19 pandemic, the beauty industry has found ways to serve consumers who have been unable to maintain their regular routines (such as dyeing their hair, or manicuring nails).Loreal is one example of a brand that has successfully pivoted to a virtual solution, launching the ‘Bleach Hair Party’ platform. The Hair Party essentially acts as a digital salon; live conversations with the brand’s Creative Director (and other guest speakers) enable consumers to buy and apply hair colour correctly.This focus on informative and education content was part of Loreal strategy prior to the pandemic, too, with ‘how-to’ content on YouTube as well as comprehensive step-by-step guides on its website effectively engaging consumers.