Perfumes

  Coke’s “Share A Coke Campaign If you haven’t seen or heard of this campaign, then you’ve probably been living under a rock.We lcome back to the world.Co ke’s “Share A Coke” campaign gave everyone the opportunity to personalize their favorite drink Th ey took the 150 most popular names in India and added them to the side of the bottles. And, well… people went crazy for it.Ev eryone was talking about Coke.  Since then, the campaign has spread all around the parts of India C oke made you feel special. It was just you and your bottle against the world. And this personal touch is the crux of content marketing. Coke wasn’t tracking online behavior, (re)targeting customers or looking at vanity metrics.I nstead, they targeted the most important thing to customers —  their name . After all, everyone’s favorite subject is themselves. And if you want to get someone to pay attention, using their name is a great place to start.Coke revolutionized emotio...

 My new content on loreal Throughout the Covid-19 pandemic, the beauty industry has found ways to serve consumers who have been unable to maintain their regular routines (such as dyeing their hair, or manicuring nails).Loreal is one example of a brand that has successfully pivoted to a virtual solution, launching the ‘Bleach Hair Party’ platform. The Hair Party essentially acts as a digital salon; live conversations with the brand’s Creative Director (and other guest speakers) enable consumers to buy and apply hair colour correctly.This focus on informative and education content was part of Loreal strategy prior to the pandemic, too, with ‘how-to’ content on YouTube as well as comprehensive step-by-step guides on its website effectively engaging consumers. 

 My New Content for Perfume. Share your views about my content Can words express a scent?When we talk and cannot find the right words to describe some phenomenon, we have two solutions to the problem. The first complement to our statement is body language and the second one is using completely different words to define the topic a little more broadly.The marketing content specialists have to act similarly while creating perfume descriptions. Ingredient, its scent or the value of the whole brand which offers a given perfume. Let’s take a look at the example of Alien Flora Futura by Mugler. The perfume has notes of citrus, Buddha wood, amber and sandalwood. What does the client learn from this description? Basically nothing. Most consumers associate a fragrance based on a maximum of two ingredients… And yet, by mastering the art of using words, one can present such a product in the loveliest way: “Alien by Mugler was launched at the beginning of 2018. The unique pink bottle, whose co...