Share A Coke Campaign

 

Coke’s “Share A Coke Campaign

If you haven’t seen or heard of this campaign, then you’ve probably been living under a rock.Welcome back to the world.Coke’s “Share A Coke” campaign gave everyone the opportunity to personalize their favorite drink They took the 150 most popular names in India and added them to the side of the bottles. And, well… people went crazy for it.Everyone was talking about Coke. 

Since then, the campaign has spread all around the parts of India Coke made you feel special. It was just you and your bottle against the world.And this personal touch is the crux of content marketing.Coke wasn’t tracking online behavior, (re)targeting customers or looking at vanity metrics.Instead, they targeted the most important thing to customers — their name. After all, everyone’s favorite subject is themselves. And if you want to get someone to pay attention, using their name is a great place to start.Coke revolutionized emotional connections by asking people to “share” its product. It’s a viral campaign in a bottle.